Pete is doing some light shopping in an old antique mall. He comes across a cool looking magazine called myndmilk. It reminds him of madmagazine, very colorful, very psychedelic. He's never heard of the publication before, but his curiosity is piqued. He begins to flip through the pages as he wanders around the antique mall. Pete playfully is walking and winding around the intricate shop, up and down spiral stairs, into interesting nooks he wasn't expecting. 

He then starts to notice something strange... the old cigarette ad in the magazine matches the exact same cigarette tin can in front of him at this mall. He flips through some more. The celebrity section with Audrey Hepburn. She has a fur coat that is hanging up on a hanger right near him. He goes to the fur coat, checks its tag and its details. Sure enough this is the same fur coat in the magazine. He puts it on - one must. He feels fabulous, smiling, Pete dives back into mindmilk magazine. Things get more and more interesting... He is now seeing parts of his life in the magazine. His best friend is riding a horse in an ad, his favorite baseball hat is in there, his mother is in there, and he's in there?! Furiously flipping through… Pete yells, "this makes no sense?!" … but he slowly realizes... that mindmilk is a portal to another universe.